Tuesday, October 5, 2010

Protection Tactics against Counterfeiting Malpractices

Due to the demand for low priced goods counterfeiters have embarked on a mass production venture where quality and the value of goods is completely non-existent. The counterfeit activities are adversely affecting the pharmaceutical industry as products are being stolen and reproduced to obtain and offer cheaper replicas of the original medicines. The fraudsters have also gained immense profits through the manufacture and sale of fake luxury items and high tech products.


Irrespective of the industry that you belong to, you have to ensure strong preventive measures to check the occurrences of counterfeit or gray market sales. You invest large sums of capital for experimentation and production of goods to cater to the customers’ needs. Simultaneously you should enforce practices from the very beginning to safeguard your inventions and patents.

It is extremely essential to employ anti-counterfeiting solutions that can check internet malpractices and provide competent online fraud detection strategies.

New Momentum is a compelling company which provides intelligent and persuasive anti fraud protection solutions for your enterprise. It provides 24 hours monitoring capabilities to keep a track of all online activities and identify any suspicious movements. These solutions consistently follow entities that show irregular patterns such as bulk selling, excessive discounts and low prices. Once they are able to determine that the entities are not genuine they generate reports based on the real-time information for immediate analysis and corrective measures.

The solutions undertake vulnerability assessment procedures through rigorous scanning methods.

New Momentum’s brand protection solutions pursue law enforcing policies to curb the activities of the counterfeit brigade and make them totally ineffective for further operations. Continuous monitoring of shutdown sites restricts their chance of reviving their operations. These solutions provide high visibility and you are alerted immediately about threats. Those who have used New Momentum’s anti-counterfeiting solutions are well prepared to handle any situation, and have managed to stabilize their online business.


Many are reluctant to spend on solutions that can provide them a free and secure business environment, and in the event they end up losing prospective opportunities to this illegal activity. Many have used solutions that are complex or time consuming and render poor results to prevent internet fraud. Those who have used New Momentum have judged the product and found it to be extremely beneficial for protecting their invaluable assets.